Onalytica B2B

AUGUST 17, 2017

In a nutshell, our white paper will enable you to understand and do the following: What is influencer marketing and why should you be doing it? Influencer marketing ramps up and increases the quality of your Influencer Generated Content. What does it cover? How to define your influencer marketing objectives. DOWNLOAD NOW!

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. This week, we try and help you start creating your own influencer marketing strategy.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing. Location: Redmond, WA USA.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

DECEMBER 7, 2017

What this comes down to, is that consumers (the millennial generation in particular) have an inherent lack of trust in brands, yet, a high degree of trust towards customer reviews left by strangers on websites such as Amazon! Ultimately, the goal is to influence your target audience through people. DOWNLOAD NOW!

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. To download the full white paper, click the button below. Have you seen an increase in web traffic, enquiries and sales? ” Lee Odden , CEO, TopRank Marketing.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

SEPTEMBER 27, 2017

” E.g. A B2B finance brand building a relationship with an influencer, and down the line paying the influencer to write a white paper. . Influencer Generated Content. Influencer generated content opens up opportunities for you to provide your target audience with more diverse content- this also aids your SEO strategy.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219