Crimson Marketing

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Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

White Papers. 1 in 3 marketers have generated leads through Twitter. B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making.

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Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

Timing is everything: Whitney shares examples from Box’s marketing funnel on how a trusting relationship can be developed by providing high value content that may begin to incorporate your brand messaging—such as a white paper, webinar or video with an industry expert—before finally asking permission for a sales rep to reach out.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

White Papers. 1 in 3 marketers have generated leads through Twitter. B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making.