Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. That has to change. Culture and location.
Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. That has to change. Culture and location.
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Chris Koch
FEBRUARY 24, 2010
Social media simply makes starkly plain what we’ve known for some time but haven’t had to face yet: We don’t have a lot of content capable of generating trust and relationships. Trust comes from buyers deciding that providers are as interested in their concerns and needs as they are in selling stuff.
Chris Koch
JANUARY 22, 2010
If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. For example, the landing page could be for a LinkedIn group you manage rather than the traditional white paper, newsletter, or Webinar.
Chris Koch
FEBRUARY 5, 2010
Idea marketing is not purely about the nature of the content (Gartner’s definition sounds like it intends the output to be white paper to me). What types of vehicles (councils, conferences, white papers, social media, etc.) It is designed to move them through the marketing funnel more quickly. Create a calendar.
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