B2B Lead Blog

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Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Remember, less is more. What’s in it for me?

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. find that connecting the marketing and sales funnels together is really a big challenge and that is a big stopgap for most demand generation programs. In the end, this isn’t about generating more leads; it’s about generating actionable leads.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. Find content — such as articles, blogs and white papers — that addresses these issues. Most marketers try to generate all the content they send to leads themselves. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article].

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedInTitle.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. We have all downloaded a white paper or attended a webinar. Think back on that experience.

BANT 129

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.” The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Shorten your follow-up time and do it personally. The velocity of following up matters.

Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. I’ll focus on some fundamental questions you should answer as you craft your lead gen program. Is it someone who provides a phone number for a white paper download? Intro to Lead Generation: How to determine if a lead is qualified. Lead Generation: Balancing lead quality and lead quantity.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James explained that although there were plenty of areas where he could have focused on increasing, such as white paper leads, free trial leads and new quote leads, narrowing the list down to the greatest opportunity would be key in developing optimization goals. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study]. Step #1.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation Blog

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. It’s no more difficult to produce online video content than it is to produce a white paper. Lead Generation: Content among the most difficult tactics, but also quite effective. Reason #1. from 2010 to 2016. Reason #2.

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Integrate this research into your demand-generation and lead-nurturing framework by making such surveys or interviews automated trigger events. Here’s how you can go about it: 1.

B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

B2B Lead Generation Blog

” Why isn’t defining native advertising as black and white as some of the other marketing concepts we deal with on a daily basis? With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past. Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. Question #1. How can we use native advertising? Promoted tweets?

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Google Trends.

Paper 119

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? For example: An educational white paper by an industry analyst on a hot industry trend will tend to generate a broad spectrum of prospects, including a large subset who have no interest whatsoever in your solution but want to stay abreast on what’s new in your space. Wrong.

Paper 83

White Paper Do’s and Don’ts

emedia

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources

Paper 28

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns.

Paper 25

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Now Link to your white paper on your home page.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: .  . Generate new leads. Put a link to your new white paper on your home page.

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.

Paper 25

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?

Paper 62

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Paper 25

The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. More and more people are finding this blog each and every day. Thank you so much!

A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You will immediately start to hear feedback from sales along the lines of: “They’re not interested in our product – they only wanted the white paper.”.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with any good examples. More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer.

Paper 36

How to Turn a White Paper into a Content Marketing Machine

Fearless Competitor

How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Develop a brief narrated introduction to the white paper in PowerPoint ( post to SlideShare and myBrainshark.com ).

Paper 101

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders?

Paper 70

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Alinean content marketing Demand Generation DemandGen Report interactive content interactive smart content neuromarketing neuroscience Pisello Qvidian SiriusDecisions Value Marketing Value Sellin

Paper 33

White Paper | Email Marketing

Fearless Competitor

Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. If you wish to learn what does work today, download this free white paper, sponsored by Genius.com  - by clicking the image. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget. Click the image below to download it.

Paper 37

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. More importantly, white papers provide enormous opportunity. Generate qualified sales leads.

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in. 1. Podcasts. Videos. Example: .

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.

Paper 48

The B2B Marketer's Guide to Interactive White Papers

SnapApp

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? Why Do Interactive White Papers Work?

Paper 23

Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!

Fearless Competitor

Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers. Get free marketing advice. To

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product. If your offer is a White Paper, convince the reader why that white paper is worth the read.