B2B Lead Blog

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5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. Without lead generation, there are no leads to nurture, and I recommend a portfolio approach to lead generation involving at least three to four different lead types like the following: Online. Email.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. How a technology company used its employees to generate quality content. Lead Generation B2B marketing content marketing marketing strategy video contentLinda and her team are taking a different path. “We’re And no wonder. “We

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Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Remember, less is more. What’s in it for me?

16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation Blog

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. I’ve learned it’s not about generating more leads. Create a universal lead definition. . Their motivation.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedIn

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

For example, from January to April, you can see the healthy content mix of infographics, videos, white papers, blog posts, with a few promos throughout. How to Use LinkedIn to Generate Leads [More from the blogs]. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Touch 5 — Relevant white paper via email.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. We have all downloaded a white paper or attended a webinar. A = Authority. N = Need. T= Timing.

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Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to. Is it someone who provides a phone number for a white paper download? Before you can really generate a “lead,” you should create a universal lead definition and make sure all the key players in your company (this usually includes Sales) to agree on what you’re actually trying to get. Question #1.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.” The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Does this sound like you or someone you know? The velocity of following up matters.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James explained that although there were plenty of areas where he could have focused on increasing, such as white paper leads, free trial leads and new quote leads, narrowing the list down to the greatest opportunity would be key in developing optimization goals. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study]. Step #1.

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation Blog

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. It’s no more difficult to produce online video content than it is to produce a white paper. Lead Generation: Content among the most difficult tactics, but also quite effective. Reason #1. from 2010 to 2016. Reason #2.

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Integrate this research into your demand-generation and lead-nurturing framework by making such surveys or interviews automated trigger events. Here’s how you can go about it: 1.

B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

B2B Lead Generation Blog

” Why isn’t defining native advertising as black and white as some of the other marketing concepts we deal with on a daily basis? With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past. Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. Question #1. How can we use native advertising? Promoted tweets?

The Demise of the White Paper is Greatly Exaggerated

The Point

A simple explanation is that marketers love the new and different and bright and shiny, and nothing generates views and shares more than telling marketers that everything they’re doing is old-fashioned and outdated and well, deceased. Expand Beyond the White Paper. But is the white paper dead? Contrary to rumor, white papers still have some life left in them.

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Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Google Trends.

Paper 126

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? Wrong. It’s the offer. Choose your content carefully.

Paper 92

White Paper Do’s and Don’ts

emedia

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources

Paper 35

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns.

Paper 29

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Link to your white paper on your home page.

Paper 57

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Generate new leads. Put a link to your new white paper on your home page.

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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.

Paper 29

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?

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The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. More and more people are finding this blog each and every day. Thank you so much!

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Microsites are also powerful lead generation tools. So, now what? buyer.

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A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You will immediately start to hear feedback from sales along the lines of: “They’re not interested in our product – they only wanted the white paper.”.

White Paper | Email Marketing

Fearless Competitor

Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. If you wish to learn what does work today, download this free white paper, sponsored by Genius.com - by clicking the image. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget. Click the image below to download it.

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Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. More importantly, white papers provide enormous opportunity. Generate qualified sales leads.

How to Turn a White Paper into a Content Marketing Machine

Fearless Competitor

How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Develop a brief narrated introduction to the white paper in PowerPoint ( post to SlideShare and myBrainshark.com ).

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End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Alinean content marketing Demand Generation DemandGen Report interactive content interactive smart content neuromarketing neuroscience Pisello Qvidian SiriusDecisions Value Marketing Value Sellin

Paper 35

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.

Paper 24

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree. Tweet This! Digg this!

Paper 58

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. and more.

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How to Find New Customers – the awesome and free white paper

Fearless Competitor

Grab the awesome and free white paper How to Find New Customers here. This is the white paper which The Funnelholic wrote “ So much has been writtten about B2B demand generation, but Jeff Ogden’s white paper How to Find New Customers makes it simple – which makes it a “must-read.”" You need fresh free insights.

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How to turn a good white paper into a great lead generation piece

Fearless Competitor

Great content or a great lead generation tool. Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo. What’s the difference?

B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic. White papers offer several attractive benefits for B2B companies.