Customer Experience Matrix

article thumbnail

New Webinars and White Paper

Customer Experience Matrix

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

Paper 120
article thumbnail

Webinar and White Paper on Marketing Measurement

Customer Experience Matrix

I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. Please join us.

Paper 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management.

article thumbnail

Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation

Customer Experience Matrix

This Friday I'll be presenting a 45 minute free Webinar, sponsored by Focus.com and hosted by the ever-popular Adam Needles, on preparing for a successful marketing automation deployment. But this webinar isn’t about why you should buy marketing automation – that’s been discussed at length by everyone in the business.

article thumbnail

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

article thumbnail

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. These are not yet standard features on most demand generation products.

article thumbnail

Comparing Demand Generation Systems

Customer Experience Matrix

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. Outbound campaigns: generate mass emails to internal or imported lists and manage responses. Event management: execute marketing events such as Webinars. Ah, but what applications?