WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 So—how do the numbers look six months later? . ** technorati tags: B2B website traffic building, web 2.0 tags: B2B website traffic building, web 2.0 social tagging.

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Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 9, 2007

Distribute and promote your news through Web 2.0 And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

AUGUST 1, 2007

Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 18, 2007

One intriguing concept is to build your own industry-specific Web 2.0 In the end, the most successful companies won't be those with the biggest promotional budgets, but rather those that have effectively built interactive networks of clients, both online and offline. ** technorati tags: Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

OCTOBER 22, 2009

. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MAY 20, 2009

Three to four of them need updates to make them work in a Web 2.0 The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. while the tag line text says: “The Leader in Web 2.0 The Leader in Web 2.0 Tags: General Marketing. All logos are shown at 1.5

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Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Tags: Web 2.0 While the results aren't scientific by any means, they are enlightening. The results? Social Tagging.

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Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

AUGUST 29, 2007

I cited three specific examples of promoting client thought-leadership content through Web 2.0 I also talk about the results of my research on using Web 2.0 You can listed to the podcast on Paul's blog. ** technorati tags: Paul Dunay, podcast, web 2.0 tags: Paul Dunay, podcast, web 2.0

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Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Search is for lead generation, or more accurately, name generation. Social Tagging Web Marketing. Tags: Web 2.0

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 30, 2007

Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 However, they are also more expensive to produce and must be carefully designed to avoid campiness. social media functionality on a company's website or a microsite.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 14, 2009

In short, either a "QualTweeps" or "QuanTweeps" strategy can generate reasonable amounts of Twitter traffic. Tags: Web 2.0 Collectively, the effect of these other elements is at least as important as raw number of followers. But it's not rude to follow selectively, and a somewhat balanced quality-vs.-quantity Social Tagging.

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Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Tags: Web 2.0 Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

DECEMBER 28, 2009

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Tags: Web 2.0 What are the four stages of Twitter enlightenment? Social Tagging.

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Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 9, 2009

But measuring the return from social media investments is problematic for several reasons, and the notion of being able to do so with any accuracy remains controversial, as indicated in the large number of comments generated by Axel's post. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy savvy innovator—is even better live than recorded.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

MARCH 4, 2009

Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

OCTOBER 26, 2009

Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

DECEMBER 17, 2008

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." colors need not apply) about the most critical factors in site design.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. Each generation has their own set of objectives, working styles and more.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

JANUARY 18, 2008

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JULY 16, 2007

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com. . ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial).

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Exposure for your blog on Web 2.0 Not every blog has one, though I would highly recommend it.

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Blogger SEO Web 2.0 RSS 20

WebMarketCentral

MAY 6, 2009

Trivia The #, RT and @ conventions weren't developed by Twitter; these were all community-generated enhancements. ** technorati tags: Chris Abraham social PR Abraham Harrison Anamitra Banerji using Twitter for business #followfriday tag recommended Twitter tools SocialToo Ping.fm Tags: Web 2.0 Social Tagging.

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Twitter Web 2.0 Business Tagging 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

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