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B2B Memes

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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. To survive in the new-media era, journalists must not simply accept user-generated content, but enable it; they must aim to collaborate in the conversation, not to control it.

Media 100
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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. In the analog era, says Joel, writers didn’t have this problem.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. If your aim with your content is to generate a certain number of page views or comments, your degree of success will be easy to gauge. In the analog era, says Joel, writers didn’t have this problem.

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5 Keys to Effective B2B Content

B2B Memes

Give opposing points of view fair consideration. You can’t generate that with a straw man. There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due. You should do the same.

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Three Ways to Annoy People and Produce Great Content

B2B Memes

But they were scrupulously insistent on getting their facts right, being open to all points of view, and serving the readers. If your goal is just to generate copy, you’ll never need to ask any irritating questions. They weren’t, and he knew it. This sometimes made them look like jerks.

Ethics 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research.

Media 100
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Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.