NuSpark Consulting

OCTOBER 31, 2010

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?”

Paper 100

Paper Lead Generation Generation Leads 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

ClearVoice

DECEMBER 19, 2023

What is demand generation? Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Why is demand generation important? Implement inbound marketing tactics.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Work smarter, not harder by activating your existing content as lead-generation machines. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. Building awareness is a critical part of demand generation.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? This allows them to capture a lead.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Casted Insights is intended to provide a holistic view of video and audio audiences. What it does. Why we care.

Marketing Automation Services 81

Marketing Automation Services Video Marketing Account Based Marketing B2B 81

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The Point

APRIL 16, 2019

When beginning a new B2B paid search campaign, it’s impossible to tell which keywords will ultimately convert the best over time and generate the lowest cost per conversion. Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Biznology

OCTOBER 11, 2017

Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Beef up your video content. Video is a great way to spread the word.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Developing an effective marketing strategy is vital to generating more revenue. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. At the same time, the goal of lead generation has evolved to meet these changing customer habits. It generates social media shares and inbound links.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. All your research, great writing, and video production can set the stage. But employee-generated content builds trust. Add Authenticity with User-Generated Content.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Online Lead Generation Techniques that Work. 3) Lead Generating Website.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Stevens & Tate

APRIL 5, 2021

Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72