Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. She was also the Director of Demand Generation at Okta. Jes Kirkwood @Jeskirkwood. She has been featured in the Huffington Post, Fast Company, and Teachable. Alicia Shiu @AliciaShiu.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Onalytica B2B

FEBRUARY 17, 2016

It is already here, as more and more devices are generating data. Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #3 Influencers Val Afshar at the centre, and the conversations to and from the different influencers in his field.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration.

Examples 86

Examples VALS Newsletter Design 86

NetLine

SEPTEMBER 20, 2018

And, When deploying an outbound content syndication lead generation campaign, it’s helpful to immerse yourself into the average org chart of the company size you’re targeting. Hello, managers! Mid-senior level employees are more likely to have influence over decision make and also do the research that supports it.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Trailblazing marketers have already lain the groundwork in showing the commercial benefits of using AI-Powered Copywriting to generate sensitive messaging at scale, delivering more revenue and a greater level of control.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

Estimates suggest that there’s $44 of revenue generated for every dollar spent on email marketing. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Not exactly. So, well else is working well here?

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convert

NOVEMBER 17, 2021

In this article, Jakub Linowski of GoodUI shares that the power of experimentation lies not only in its ability as a useful method but also for generating powerful insights that can inform better decisions. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPLORATION – generating as many ideas as possible.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JULY 30, 2019

Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). This is why planning is so important. Image via Quartz). You betcha.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How do we set ourselves apart from generative artificial intelligence (AI) and automation tools? And it’s not enough to be quietly confident anymore. ” – Leah “The way we see alot of clients using Generative AI is to come up with new ideas” – Jay “Generative AI gets you to 80-90% of the way there.”

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97