Remove user-generated

Onalytica B2B

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How to Market to Millennials

Onalytica B2B

After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues. Here are some facts, statistics and characteristics of Millennials and how brands can adapt their marketing efforts to accommodate this unique generation.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.

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Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Social Advertising : By using influencers in conversion-led social advertising (particularly visual ads), you’re hooking a user in with the familiar face. Common Misconceptions.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

The reason for this is that influencer marketing campaigns generate impressive results. New influencer marketing software allows users to manage these influencers in a scalable way, the critical mass of which can exert great influence on a market. The average earned media value (EMV) from US influencer marketing programs was 1.4

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Interview with Neal Schaffer

Onalytica B2B

Finally, I am a big fan of content curation and leveraging user-generated content. This requires not only a content strategy that utilizes my concept of “content buckets” that I introduced in my Maximize Your Social book but also the above implementation tactics to ensure maximum ROI from your content.

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