5 Ways User-Generated Content Amplifies Your Social Media Strategy
B2B Marketing Insider
MARCH 1, 2016
According to a research study, 74% of all Internet users use social media. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social media brings online conversations to life. And with social media, content emerges. Consumers are sharing […]. Social Media Social Media Campaigns
Everything You Need to Know About User-Generated Content
FEBRUARY 4, 2016
Employee-generated content (EGC). User-generated content (UGC). For now, let’s talk user-generated content. As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. It’s more memorable, too: User-generated content tends to get more conversions, as well.
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
JANUARY 12, 2017
This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms. Many brands have started sharing UGC on their own social media channels to leverage user social proof and show their products being used in action. Social Media Content Marketing Daily IGSS
How to Retain Customers Using User-Generated Content [Free Guide]
APRIL 29, 2016
With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Why word of mouth matters.
Millennials Love User-Generated Content
MARCH 29, 2016
They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Savvy businesses can encourage users to create favorable content for their brand.
3 Ways to Grow Your Business With User-Generated Content
Modern B2B Marketing
JUNE 3, 2016
What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1. Let Your Customers Do the Talking.
Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
MARCH 3, 2015
Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on. That’s exactly what Intuit did. Digital Marketing Podcasts
10 User Generated Content Campaigns That Actually Worked
MARCH 12, 2015
There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. How to Run Your Own User Generated Content Campaign. You’re in luck!
9 Pieces of Advice To Write Catchy and User Generating Content
B2B Marketing Insider
JULY 14, 2016
The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group. Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be.
How to Create Authentic Marketing with User-Generated Content
B2B Marketing Insider
MAY 24, 2016
Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. The post How to Create Authentic Marketing with User-Generated Content appeared first on Marketing Insider Group. But social media has not only changed how people […].
How Sujan Patel Writes Six Top-Ranking Blogs Every Week
MARCH 3, 2017
As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.
4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
MAY 17, 2016
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. When a shopper sees these user-generated photos of real people using the product they are considering, they can quickly tell whether it meets their expectations. Shows Real Products on Real People. Takeaways.
User Generated Content #WOMMAChat
DECEMBER 10, 2013
Can you tell the difference between content created by a brand and content created by a user? Have you ever felt that your user permissions have been violated? Do you think user-generated content (UGC) is effective for brands to use? Download the ReadyPulse Instagram Marketing Guide! CST and share your opinion. Does a brand need permission to use UGC? Why or why not?
How to Use User-Generated Content to Inform Your Content Strategy
JANUARY 19, 2017
Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. Traffic is coming in, leads are being generated, but nothing is moving past yesterday, last week, last month.
19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017
JANUARY 4, 2017
Content Marketing B2B advocates b2b content marketing B2B marketing b2bmarketingzone case study content marketing plan content marketing strategy customer advocacy customer advocates customer stories customer success stories examples of user-generated content marketing content strategy UGC ugc marketing UGC platform user generated content user-generated content campaigns user-generated content examples user-generated content marketing user-generated content websites
How to Incorporate User Generated Content into Your Nonprofit Marketing
SEPTEMBER 22, 2016
User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. Member generated content also influences other members, which you can use in member retention and re-engagement campaigns. They have a credibility and authenticity that can't be manufactured. Run a contest.
The Top 3 Ways to Use User-Generated Content in Ecommerce
APRIL 19, 2016
User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. User-generated content is a powerful tool for building social proof and one of the most effective ways to build trust on social media. This is where UGC comes in. Takeaways.
User Generated Content: How to Use It, Share It, and Love It
OCTOBER 14, 2015
Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. User-Generated Content doesn’t always have to focus on products. The user in this case was another company employee, and the video promoted Target’s brand through the dedication and passion of its awesome team players. Take a look at how Coca-Cola used User-Generated Content. User-Generated Content is perfect for more than social media. What if that wasn’t necessarily true?
The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]
AUGUST 12, 2016
Well, user-generated content can help you do all that. With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. You’ll learn: How user-generated content powers your inbound strategy. How to get started with user-generated content in ecommerce. Ecommerce
Caveat Vendit: User-Generated Reviews Go Mobile
AUGUST 14, 2013
However, as user generated reviews go mobile, technology is conspiring to turn the very notion of caveat emptor on its head. User-generated reviews are now mobile, and they are the new reality for business. Before you dash off to craft a “no cellphones allowed” sign to hang on the door, user-generated reviews can actually be a good thing for your business.
Does Censorship Kill the Appeal of User-Generated Content?
MAY 19, 2016
According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Despite its popularity, user-generated content can still be an enigma for digital marketers. Coffin.
Consumers Approve User Generated Commerce
NOVEMBER 5, 2013
We know that user generated content influences consumers to buy products more effectively than advertisements do. LG: Has user generated content influenced you to buy a product? LG: Is it important for brands to put user generated content on their eCommerce site? LG: Do you think more brands will create a user generated commerce? Alice Chan.
5 Ways To Entice Customers To Be In Your Video Marketing Campaigns
JANUARY 5, 2017
Content Marketing advocate video b2b marketing personalized video b2b marketing videos b2b video b2bmarketingzone creating videos examples of user-generated content making creative video content personalized video UGC ugc marketing UGC platform user generated content user-generated content campaigns user-generated content examples user-generated content marketing user-generated content websites video marketing video marketing campaignB2B marketers can be pretty vain. Everyone knows Carly.
User Generated Content Marketing Platform
MAY 30, 2016
Opentopic blog >> offerpop.com Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Marketing Technology Cmo undefined
User Generated Content Marketing Platform
MAY 30, 2016
Opentopic blog >> offerpop.com Read complete article Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo. Marketing ROI Cmo undefined marketing roi
User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
APRIL 15, 2016
This is the power of user-generated content. The effect is still more pronounced for local businesses, as this chart from BrightLocal shows: So for brands looking to create more meaningful engagement with customers, user-generated content holds a promising solution. Creating effective user-generated content. User-generated publications.
Why User-Generated Content Is More Important Than You Think
FEBRUARY 7, 2012
A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. Create case studies.
5 Marketing Strategies for a Record-Breaking Brand Launch
B2B Marketing Insider
AUGUST 2, 2016
Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now.
A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
How Many More Leads Do App Users Generate? [CHART]
It's All About Revenue
JULY 1, 2012
by Jody Mooney | Tweet this In celebrating the Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. Generating leads comes from the ability to attract and convert potential buyers. How Many More Leads Do App Users Generate?
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
Post user-generated content. You can grab user-generated content from your social media sites (i.e. Utilizing user-generated content is also a time saver, and takes some of the work out of coming up with an original post. Guest post by Kylie Ora Lobel. However, simply creating content and posting it is not enough to get seen. Hopefully, it’ll get retweeted.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
It is the best form of user-generated content. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017.
Infographic: How Boomers and Millennials Use UGC Differently
JANUARY 18, 2017
I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content. We prefer user-generated content, and we love our photos. Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience.
Share User Generated Social Media Content Risk Free by Embedding Posts
OCTOBER 2, 2013
The important takeaway for Drupal marketers, however, is that the safest way to share user generated social media content in your own digital marketing materials is to follow the host site’s established procedures for sharing and embedding content. The lines between content and social media are becoming increasingly mixed in our evolving digital landscape. Find the Code.
How to Retain Students with User-Generated Content
DECEMBER 13, 2013
Remember that all of the student-generated content you engage with should be quality; you want their peers to actually care. Do you have ideas for user-generated content and improving retention rates? The post How to Retain Students with User-Generated Content appeared first on Fathom. And more students than you care to admit still drop out after that first year.
The Messenger Is The Message: A New Era For B2B Content Marketing
NOVEMBER 28, 2016
Content Marketing Marketing Leaders advocacy advocacy marketing advocate marketing advocate marketing program advocates b2b content leaders b2b content marketers b2b content marketing b2b customer advocacy B2B marketing b2bmarketingzone case study content marketers content marketing customer content customer stories marketing leaders UGC user generated contentB2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report.
Why You Should Invest In Content Curation
MAY 3, 2016
Curated content comes in a number of shapes and sizes: User-generated content (UGC) – This is any form of content, including blogs, posts, Tweets, images, videos, or audio files that were created by users (and often posted via a social media site). Or, brands might collect user-generated photos and stories showcasing their product. What is curated content?