Marketing Interactions

APRIL 21, 2017

And – 94% of respondents gave the most credence to peer reviews and user-generated content. And – 68% of respondents gave more credence to peer reviews and user-generated content, but 87% of buyers give more credence to industry influencer content. Add more insight from industry thought leaders/analysts.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

OCTOBER 8, 2020

Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead. Andrea Fryrear , co-founder of AgileSherpas, suggests user stories: “Three simple things: who the content is for, what it contains, and the problem it’s meant to solve. When content creators write — and share!

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 17, 2020

Even if we look just at demand generation, marketers say content is much more effective in the early stages than it is at the mid and late stages of the buying process. This content must establish value for end users and beneficiaries of the solution (whether hands-on users or those affected by the change).

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

JULY 25, 2019

The risk of users not adopting it seemed too great. HR cares about user adoption and how much training it may take to get folks on board and what happens if everyone doesn’t adopt the solution. Marketing cares about lead generation and brand awareness. They didn’t see the value for them or their department.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

SEPTEMBER 20, 2018

Implementing the product is one thing, driving user adoption is quite another. What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? Do you have programs to help power users bring along those that are more reluctant to embrace new ways of doing things?

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

AUGUST 1, 2021

If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. In complex B2B purchases, quite often the buyer is not the user, project manager, or in charge of renewal. This confuses me. Why are the two concepts viewed as silos to be addressed separately? Brand – interest.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

NOVEMBER 2, 2021

What if our users won’t adopt the solution? This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. Questions will actually organize themselves. Yep, it’s true. Here’s how it works. Is it worth solving the problem?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75