LeadSloth

JULY 16, 2009

We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. That’s both a blessing and a curse.

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

FEBRUARY 15, 2010

They have high-quality presentations on both lead generation and lead management. User Conferences. The Marketing Automation vendors with a bigger installed base have their own user conferences. Tags: Demand Generation b2b marketing marketing events. I can highly recommend these events.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. Email Analytics. Email design.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion generates HTML code for you, so you can include it in a page on your own website. By default it uses VerticalResponse as the underlying email system, fully integrated in the ActiveConversion user interface. Lead scoring configuration. Form builder.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

JULY 22, 2009

Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. Overall Results.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

MARCH 8, 2010

All in one place, and controlled by the end-user. Tags: Demand Generation Sales Force Automation sales 2.0 See how your prospects respond to it. Does an employee of one of your target accounts visit the corporate website? See it in real-time. Sorry, Not Available Yet. Nevertheless, I see a great future for Chatter.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

AUGUST 17, 2009

economic buyer, end-user, IT, etc.) Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Tags: Demand Generation engage b2b lead management lead nurturing lead scoring marketo roi silverpop workbook. Both papers also look at the buyer roles (e.g.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100