KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Issues arise, however, when a company finds themselves unknowingly targeting irrelevant users thanks to poor keyword selection, ad copy and landing pages. Create a Keyword List Targeted Towards Businesses.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

OCTOBER 13, 2016

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Optimize Your Website with SEO.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. What to expect when you optimize lead generation forms. Forms deserve far more consideration than they get.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects. With Baidu PPC ads for mobile, users can do even more.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

NOVEMBER 3, 2015

But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JANUARY 19, 2017

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. All three generations appear to be taking away some value from video advertisements as well.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2022

About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content. Approximately 86% claim that it has also helped generate leads, and 81% say that it has directly increased sales.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

APRIL 12, 2022

In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding. Nearly 86% of marketers stated that video has helped them generate leads, and 81% said that it has directly increased sales.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

OCTOBER 21, 2020

In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

MAY 5, 2016

For more insight into this report, we spoke to Taulbee Jackson, President and CMO of Rundown: WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO DEVELOP A BETTER APPROACH TO CONTENT GENERATION? “I Most first-generation tools can’t tell you this information. I think it’s a cultural challenge more than anything. It is a tough nut to crack.”.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). The Imageflip Meme Generator. The Imageflip Meme Generator – I know, I know, memes!?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Generate knowledge and awareness of your offerings to these audiences: Job Title.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

JULY 12, 2018

When you have a virtual product, it’s much easier to do online demos or walk-throughs for clients because the product itself is online, so users can actually experience it in real time, instead of imagining what it’s like physically (like you would for a virtual tour of an office building, for example). Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. These users are already familiar with your business but have yet to be enticed to provide you with their information during previous touch points. Target Fans with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

SEPTEMBER 13, 2018

Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

DECEMBER 14, 2017

As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone. Mobile Usage Continues to Increase. percent in 2015. percent of that number.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

NOVEMBER 8, 2016

Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. Thankfully, LinkedIn makes targeting these users easy. For example, if an advertiser wants a user who is ready to buy immediately, an ad focusing on key product/service features, offering a free trial, would be the best approach.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic. Data, Analytics and Marketing Challenges.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

JUNE 4, 2019

Lead Generation. Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Twitter – New and existing users – Increasing brand awareness. Quora – Top of the funnel users – Improving company thought leadership.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

MARCH 14, 2019

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. Marketers are going to realize that offers/promotions don’t influence the younger generations as much.

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

OCTOBER 18, 2016

Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MARCH 22, 2018

The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Assist with ad copy creation by dynamically generating and delivering a tailored ad. Dynamically generated ads can sometimes not match user intent or fit properly with description text.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MAY 4, 2017

As Albee indicated in an interview with the Content Marketing Institute, what makes B2B buyer personas different than general user personas is the complex sales cycle of B2B solutions. B2B Buyer Personas & SEO Lead Generation. It is no secret that SEO plays an important part in lead generation for B2B marketers.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

MAY 8, 2018

Then, the buyers were separated according to their generation – Millennial, Gen X and Baby Boomer. Ultimately, the results show each generation of tech buyers has different motivations, interests, and needs that drive their purchase decisions in and outside the workplace,” the authors of the report wrote.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

KoMarketing Associates

JULY 31, 2018

Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases. Search for a page for your business before creating one, as you can claim auto-generated pages. This is also the case with the other platforms listed here.). Optimizing For Mobile.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JUNE 7, 2018

How to Find What Users are Searching For Online. There are several tools available for finding keywords and key phrases users are searching for in your industry. Use these tools to help you understand how (and what) users are searching in your space and develop insights on how you can provide better answers for them.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JUNE 12, 2018

Search ad listings have also expanded and evolved over the past several years to incorporate information that encourages users to click, such as company reviews, delivery time estimates, available promotions, and easy-to-navigate site links. Jessica Levenson (@guerillagirl) June 8, 2018. The reason? Greg Gifford (@GregGifford) June 8, 2018.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

OCTOBER 15, 2019

This is due to the optimal targeting features and user-base on LinkedIn, as it is the professional platform used by 600+ million executives and professionals from a variety of industries. With LinkedIn advertising, marketers are able to see the demographics of the users that are seeing and interacting with their campaigns.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

APRIL 10, 2018

Email fatigue is certainly a real thing, so even though this study points to the fact that some users don’t mind getting marketing emails, it doesn’t mean they want to be inundated with them. After a certain point, users will begin to ignore all your emails, no matter the type or approach. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Nearly 86 percent said the same when asked if user research improves the quality of their products and services.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120