Kaon

MAY 14, 2020

I like to refer to this sustained engagement goal as “generating the spark” — creating an experience for a user that will ignite a lasting memory. This is an opportunity to place a user in a more creative or artistic space. Creating the application environment is just the beginning of “Generating the Spark” for a buyer.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

MARCH 30, 2017

A good example of this is the WayfairView app from furniture retailer Wayfair , where users can use a tablet with this app to visualize digital images of furniture placed in correct proportions into their actual physical spaces, such as their living room. A good example of this is the Pokemon Go app from Niantic, Inc. , Virtual Reality (VR).

Interactive Marketing 100

Interactive Marketing User-Generated Content Trigger Marketing Video Marketing 100

Kaon

DECEMBER 15, 2015

Not only do interactive presentations add more value for your user by creating a two-way dialogue, enabling a personalised, user-focused experience from start to finish, but they also allow Sales to uncover what segment is most relevant to the customer throughout the presentation. Optimised content for all mobile devices.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

FEBRUARY 7, 2017

The marketing challenge of a new generation. The key here, however, is we have to immerse the user in that digital world. Inside these immersive experiences users can enter a 360-degree environment and move through the space at their own pace, explore things of interest to them, and develop a uniquely personal journey.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JUNE 26, 2019

The application also includes several interactive stories that walk users through some of Cisco’s more complex, ethereal service products. In Boston, Tim Silk, Senior Manager, Systems Engineering, Data Center Technologies, U.S. Moving Biotechnology Buyers from Awareness to Decision-Making Faster.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

OCTOBER 4, 2019

The platform ensures that every user receives the same brand message, personalized for them. Although many platforms offer the ability to display products in 3D, the user sees the product in a vacuum, missing the larger context of the value story behind it.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

JULY 14, 2015

The objective of content marketing has shifted from lead generation to developing effective engagement. In an interactive experience, each piece of content is only presented when and where the user chooses, ensuring that each person gets to navigate a highly relevant and more individual understanding of the products and solutions.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100