Crimson Marketing

OCTOBER 29, 2015

User-generated content: Consumers are creating more and more of their own content (e.g. Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

JANUARY 23, 2015

Let’s say you met your target goal of 250 guests in attendance at your annual user conference. Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” “The real value of events is mid-funnel.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

OCTOBER 8, 2013

1 in 3 marketers have generated leads through Twitter. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. Facebook posts.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

JULY 2, 2014

This allows specialty marketing technology makers to build plug-ins and allows users to pick and choose their own ‘Frankenstacks’ of marketing technology products that work together. Scott Brinker is the President and CTO of Ion Interactive , a marketing apps platform that generates leads and revenue via digital marketing.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

OCTOBER 14, 2014

Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

MAY 23, 2013

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: Online disruption will most certainly happen due to social media. 2: Connect With Anyone You Want by Giving Value. Get a more in-depth overview here.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” That helps create a vision of the product from the user’s eyes, and one that engineering teams are eager to create.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

NOVEMBER 14, 2013

By 2016, online video will be the largest single generator of consumer internet traffic worldwide. Internet users watch videos online. Internet users watch online video at least once per month. Global online video users in 2016 (prospected): 1.5 The Unstoppable Rise of Online Video. Every day 75 million U.S. 83% of U.S.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

JULY 8, 2015

A/B Testing : Shifting to a different kind of touchdown, Stacey demonstrates the potential for the application of real time/location analysis to commercial interests by way of an experimental Anheuser Busch Superbowl target marketing campaign which relied exclusively on real time user generated content.

CMO 100

CMO Analytics Fulfillment Correlation 100

Crimson Marketing

NOVEMBER 5, 2015

Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.” Landing Pages.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

NOVEMBER 4, 2013

Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. B2B marketers who use Twitter generate twice as many leads as those who do not. 57% of B2B companies generate sales through LinkedIn. 60% of Internet users use LinkedIn as their primary professional networking site. 85% Twitter.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

OCTOBER 7, 2013

1 in 3 marketers have generated leads through Twitter. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. Facebook posts.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

JULY 9, 2015

But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100