Chris Koch

APRIL 3, 2014

Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. .

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

MARCH 5, 2010

Could other users of the application get value from knowing where others are? One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. And they both lead to content that benefits from being mobile. Continuity.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

JUNE 18, 2014

Recently, researchers successfully launched a mock spyware attack through an EEG game in which they were able to reveal information about the user’s ”month of birth, area of living, knowledge of persons known to the user, PIN numbers, name of the user’s bank, and the user’s preferred bank card.”.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

JULY 9, 2010

Case studies are great for building trust, but they don’t do something that video games do by default: put the user at the center of the experience. Now in its second generation, the game is part PlayStation and part knowledge management repository. Turns out that video games have a role in making the complex (i.e., Think about it.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100