Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. They're right that if you just allow a user to access a white paper without placing a barrier in front of it, you'll turn a lot less people away. But what about your lead generation efforts? You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JULY 15, 2006

Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. I also plan to add an additional column - my favourite posts.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Tags: slide , youtube , user generated content , Web 2.0 , B2C.

Web 2.0 100

Web 2.0 Youtube Sample Tagging 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. Activity/User interests. One of the themes for marketers in 2009 is “doing more with less”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). Yes, there are horror stories out there regarding user generated content but as I've said in the past, if you're already in the public, people are talking about you.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

OCTOBER 12, 2006

While this is a great user experience that is customized on a 1 to 1 basis, it's still only one side of the conversation - the marketer telling the prospect about a new product or service. it was interesting that the study sees a "movement toward consumer-generated content" which it sees "will be an important component of microsites".

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Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. Email Autoresponder 1.5

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100