Writing on the Web

JULY 16, 2015

Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. This generates general comments, but in the absence of a specific testimonial, could also work. Build trust by being trustworthy. I get asked about this by some of my consulting clients. What do you think?

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JUNE 29, 2012

Ensure you or someone you trust writes and publishes using your clients’ keyword phrases at least twice a week. (If Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. If you can’t do that, then outsource.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

MAY 25, 2011

Take a moment to trust that the right people will find you, the right people will read your blog, and your words will change or do something that they were intended to do. Picture something really good, and get the emotion of that experience. Come out of this “daydream” and start your blog now! Watch what happens.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

SEPTEMBER 6, 2010

In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Trust me, I’m no geek. By using Scribe, I learned which pages and posts were getting 100% scores… and which were only ranking 52%, 78%, and 90% with the little darling spiders.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

DECEMBER 7, 2010

But trust me, it illustrates that even small stories can generate emotions. .&# Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned. Maybe my story was weak in that it didn’t really have any drama. We can all learn to use more emotion in our content marketing.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

JUNE 29, 2010

lead generation. building trust with customers. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. thought leadership status. joint venture opportunities. I’m curious and now I need to devise my poll or survey. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 4, 2011

Another reason for buyer distance is a lack of trust in the content from vendors. Microsites are also powerful lead generation tools. That information, in addition to reviews and customer commentary, can be found all over the Web.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100