markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation Paper Generation 120

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Of course, if these pages are generating traffic, you don’t want to delete them. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link. Why is that?

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech

DECEMBER 5, 2023

The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. Is this the worst sales pitch ever? We help many of our clients craft their prospecting emails, and they don’t look like this.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Trade Show…check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Some tactics can be measured in terms of direct business outcomes, such as lead generation. Client Newsletter…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

The Marketing Blender

DECEMBER 16, 2019

Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. 2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? and marketing content (white papers, customer testimonials, thought leadership articles). How do you assign value to your channels and touch points?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Strategy is Key – Without a solid Demand Generation Strategy, no marketing team in the world can be successful.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

The Marketing Blender

DECEMBER 16, 2019

Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Strategy is Key – Without a solid Demand Generation Strategy, no marketing team in the world can be successful.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Exo B2B

APRIL 11, 2017

You’ll also learn how to choose the one that will correspond to your lead generation objectives. Lead generation pages. What does lead generation consist of? In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Golden Spiral

JANUARY 27, 2022

Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time. We both need to generate revenue.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. If the goal is to impress me with Qtrac’s functionality – fine; but as a lead generation campaign, this misses the boat by a mile. in intelligent queuing technology allow you to:”. Will I be directed to a Website?

Product 100

Product Email Marketing Cross-Selling Paper 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Exhibiting at an upcoming trade show? Here are 20 ideas. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Standard

NOVEMBER 6, 2014

Video content is taking center stage for B2B lead generation, according to new research from Software Advice. Twenty-three percent of respondents said videos produced a high number of leads, on par with surveys—which were also at 23 percent—and ahead of product demonstrations, tool kits, and white papers.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Video Marketing 40

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. It helps you generate social capital and expand your influence. 6 Ways to Stand Out in a Trade Show Exhibit Hall. 11 Immersive Experiences at Trade Shows.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Even a small, tightly focused research study generates a range of content opportunities for the B2B marketer.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Conference or trade show themes. For example, you can ask one or more of these topics and generate a slew of content ideas: What do our prospects struggle to understand about our industry or service offerings? Subject matter expertise.

SME 64

SME Content Trade Show Case Studies 64

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Evaluate current media mix for lead generation. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

MARCH 13, 2013

An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation. Trade show badge scans and white paper downloads are prime examples of leads usually relegated to the back of the follow up queue.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100