Generation and Trade Show - B2B Marketing Zone

12+ Tips for Trade Show Success

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show

Trade Show Tips Marketing Budget Creation Planning

The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation

Lead Generation Sales Qualified Leads Rules Lead Ranking

The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation

Lead Generation Sales Qualified Leads Rules Lead Ranking

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The State of Demand Generation

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

Demand Generation

Demand Generation Lead Ranking Demand Marketing Qualified Leads

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

How to Include Webinars in Your Content Plan

The Effective Marketer

MAY 21, 2012

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. Going to a trade show? Host a webinar the week prior to the show and give tips on how to make the most out of the show. Just came from a trade show? All Webinars Are Not the Same.

Webinar Metrics

Webinar Metrics Planning Trade Show Cross-Selling

get hired in marketing

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning

Planning Work Management Marketing Management Trade Show

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. United States License. United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

JULY 12, 2009

Was the last trade show really effective? Did we generate quality leads? Was the last trade show really effective? Did we generate quality leads? Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? As I do my analysis, I think about what all the data means.

Effectiveness

Effectiveness Enterprise Management Planning Work Management

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Test them, see if they work, then be the judge. No one knows your industry and customers better than you. You can follow any responses to this entry through the RSS 2.0

Planning

Planning Email Marketing Work Management Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning

Planning Work Management Marketing Management Effectiveness

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Although it was reported that some fans were against the printing of the phrase (and the choice of phrases themselves) on the shirt, it’s undeniable the level of participation the branding effort generated and how quickly they were able to engage the fans. Sometimes going against established “best practices&# may pay off.

Work Management

Work Management Planning Marketing Management Advertisements

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) An important point raised during the Marketing Automation Monday meeting was that you should really analyze your company’s history and understand based on your historical data (i.e. United States License. United States License.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

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Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Effective Marketer

12+ Tips for Trade Show Success

The New Rules of Lead Generation: Book Review

Webinars

Trending Sources

The New Rules of Lead Generation: Book Review

Webinars

The State of Demand Generation

B2B Marketers Hold Off on Killing Traditional Media

More Free Marketing Training

How to Include Webinars in Your Content Plan

get hired in marketing

Marketing Content That Sells

Making the Most of Your Webinars

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

WordPress Plugins for Marketers

How Success is Misunderstood

Why Sales and Marketing Don't Get Along « The Effective Marketer

marketing action plans

The Ghost Blogging Debate Done Right

The Rise of the Content Marketer « The Effective Marketer

How to Fail at Social Media

Presenting Effective Charts « The Effective Marketer

Explaining Social Media

What Makes a Great Creative Brief? « The Effective Marketer

The Science of Email Marketing « The Effective Marketer

B2B Marketing Summit Shows Old Problems Persist

effective marketer principle 5: take responsibility for communicating

More Free Marketing Knowledge

Social Media's Next Victim?

Marketing By Objectives « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

new year's resolution: share ideas

Marketing Automation Monday is Here!

What Trigonometry Has to Do With Marketing?

how good a boss are you really?

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

Aberdeen Shows How to Do Email Marketing Right

Best Companies Don't Need Marketing

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Making Website Reviews Easy

effective manager defined

are you paid enough? new salary survey released

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

what's your marketing approach?

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