Paul Gillin

JUNE 17, 2010

Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center. The site is free of advertising and the member list may never be used for promotions.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Online friends in B2B communities frequently arrange meet ups at trade shows and events. Lead Generator,&# indicating that the value he provides to the community is good for his business.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. There’s also a third vital term: Money.

ROI 50

ROI Paid Content Social Marketing Webcast 50