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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. While easy to introduce, B2B lead generation forms are not so straightforward to master. But what comes first is the lead.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. Case-in-Point. Anecdotal Validation.

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Mastering B2B Lead Generation: Website Form Tactics for High-Quality Leads

The Lead Agency

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. B2B lead generation forms are the silent workhorses, enabling businesses to gather essential data while offering insights into the visitor’s journey through analytics. Now is the time to nurture the leads you’ve generated.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. The most effective way to accomplish this is through direct hyper-personalized touchpoints. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently.

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What is a Touchpoint, and How Can You Use It to Boost Sales?

Televerde

These brand interactions are called touchpoints. Every touchpoint a customer experiences increases the chances they will purchase from you. You won’t always be able to control touchpoints. Either way, touchpoints build the foundation for your lead’s opinion of your brand. So, what is a touchpoint? Image Source.

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How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple

Tiecas

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Industrial Content Marketing: Address Your Buyer’s Problems, Generate More High-Quality Leads Before jumping into content creation, a carefully planned and well-thought-out content marketing strategy is imperative.