The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.

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Lead Generation Generation Leads Lead 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11. No problem.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

The Point

FEBRUARY 28, 2023

Certain lead generation programs – notably content syndication – tend to be popular uses of MDF funds because they’re perceived as easier to launch and manage and because they guarantee a tangible result to the sponsor. If you do invest in lead generation, set clear expectations for sales follow-up. Be realistic.

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Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

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Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Photo by Tyler Franta on Unsplash.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

The Point

OCTOBER 7, 2014

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. Ready to take the plunge into Social PPC?

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The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign.

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Trade Show Campaigns Tips Lead Nurturing 100

The Point

OCTOBER 22, 2013

In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve. Here are three other tips to consider: 1. Don’t call it a “meeting.”

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Demand Generation Agencies Demand Generation Tips Copywriting 100

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Tip: make sure that the title of the content communicates that unique value.). In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. 10 Best Practices for Lead Generation & Pipeline Acceleration. Great lead nurturing starts with more than just software.

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Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

JUNE 18, 2019

The goal of any email is to generate engagement. You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). Make Copy Count.

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Creativity B2B Webinar Metrics Email Marketing 164

The Point

SEPTEMBER 24, 2012

Here are 3 tips to consider: 1. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product.

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Promotion Product Tips Webinar Metrics 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 25, 2012

Here are 7 tips that can make a difference: 1. For more tips on getting more from your PPC campaign, download a free copy of our white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.” Include a clear, specific call to action. Not “learn more.” ”

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Landing Pages PPC Paid Search Agency Tips 100

The Point

JUNE 20, 2012

Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. Keep graphics to a minimum.

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Template Tips Landing Pages Marketo 100

The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like.

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Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

NOVEMBER 15, 2022

For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. For Tier 1 accounts, conduct targeted, personalized sales outreach, but (critically) support those efforts with marketing air cover to the same companies. How Should I Market to Purchased Lists?

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Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

DECEMBER 15, 2020

Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.” ” Opens and clicks, for example, are very different metrics.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. Signatures can be an extremely effective (and free!)

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Trade Show Traffic Demand Creativity 100

The Point

MARCH 1, 2011

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. You can read the complete interview here.

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Open Rate Email Marketing Lead Ranking Tips 100

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

AUGUST 27, 2019

At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” Or opt for LinkedIn’s Lead Gen Forms, which generate a pre-populated contact form inside the app. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

MAY 19, 2020

Leveraging of social engagement data, through a solution like Oktopost , to inform lead score, identify topic/product interest, generate sales alerts, and direct specific leads into more relevant nurture streams based on how and if those individuals engage with social content. Photo by Marvin Meyer on Unsplash.

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Lead Nurturing Class Budget Programs Lead Ranking 299

The Point

JANUARY 27, 2016

According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. the company is generating the wrong type of leads. 1 is a top-of-the-funnel, lead generation problem. #2 You can download a free copy of the report here.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

JUNE 30, 2021

I wrote earlier in this space about how companies looking to move to a more ABM-centric approach, or simply seeking to integrate ABM into their overall demand gen mix, are wise not to abandon more traditional, broad-based demand generation altogether. .

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

The Point

FEBRUARY 22, 2010

One more reason to make LinkedIn participation a part of your daily social media ritual is that when you answer questions, or comment on group discussions, your network of contacts is alerted via email in the form of a status update, as in: “Howard Sewell answered a question on Lead Generation.”

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Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

OCTOBER 20, 2014

Just when did demand generation get this complicated? The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. In reality, however, things aren’t quite so convoluted.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

JULY 20, 2018

Some tips to remember: * As with email, make sure headlines and main copy points are consistent with the ad. * Provide key details about the offer – time, place, duration, what’s involved, what you’ll learn. You still have work to do, and the landing page needs to close the deal. Photo by rawpixel on Unsplash.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

APRIL 23, 2013

defines 4 tips …”) that instantly delivers tangible value in specific, quantifiable terms. Remember these tips: 1. For more tips on email creative, download a copy of the white paper: “ Top 10 B2B Email Marketing Mistakes.”. Note the sub-head (“Forrester Research, Inc. Feature an image of the offer to make it more tangible.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

MAY 27, 2014

B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips' Adapted from “The High Tech Direct Marketing Handbook”. To download your free copy, click here.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. A highly trafficked page can generate test results very quickly. Review test data and implement successful tests as permanent changes. Introduce new ideas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

FEBRUARY 24, 2015

Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? which precise keywords are generating those actions at the lowest cost. Don’t stop tracking at sales, because you’ll have no idea how those sales are generating additional lifetime value. Your search campaign should measure: 1.

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Paid Search Agency Cost Per Click SEM Adwords 100

The Point

OCTOBER 8, 2020

And yes, in those cases, educating the market is a critical first step in order to generate the need. But even then, I would argue, marketing – and demand generation in particular – isn’t wholly about convincing the buyer that they have the need you can solve, and that they need to solve it today.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

The Point

NOVEMBER 10, 2014

” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing'

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

JANUARY 9, 2015

The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0 And dialog.

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Demand Generation Agencies Copywriting Cold Calling Telemarketing 100