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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. You likely use multiple sources to generate your leads.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine.

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What could disrupt the future of generative AI?

Martech

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. He also makes a case for changing terms and conditions to prepare the grounds for future lawsuits. But they could — and quite possibly will.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! I have learned quite a bit in my nearly 30+ year marketing career. Not only did former SAP.

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Clinch adds digital audio to dynamic creative campaigns

Martech

and to customize the creative using generative AI. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. Flight Control offers diverse creative conditioning options for omnichannel campaigns. Why we care. spend this year, according to Statista. GenAI audio production. “We