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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Start a Blog (If You Haven’t Already).

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads.

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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. How can we use these to create new solutions that generate value for our customers and company? The post How Much Time Do You Spend Thinking About the Future?

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Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. How to spend less time and gather higher quality leads. How to influence organization-wide lead generation strategy change. A shift is occurring for B2B Marketers. Over time, we’ve become much better at measuring conversion rates and lead quality.

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Albert AI for Creative Optimization generates 800% Ad Spend Return

Albert

The actual creation […] The post Albert AI for Creative Optimization generates 800% Ad Spend Return appeared first on Albert. One of the last areas of marketing to benefit from AI-driven optimization is ad creative.

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CTV ad spend hits record-breaking $1 billion in June

Martech

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. The Google-owned platform generated $1.4 billion in ad spend across its properties. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms. But doing it effectively to optimize results is also the top challenge marketers face.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.