Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Sounds simple but it ain’t necessarily so.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. The Web is rolling sets of instantaneous, always changing fragmented networks.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

DECEMBER 18, 2011

They range from social shopping to gift recommendations to real-time TV and music sharing. brings together the social experience of the web and music. A great app that brings people together around their favorite TV shows – it shows every program on television at any moment and lets you socialize with other viewers.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. As social networks have grown, so has the amount of noise they generate. Beyond Social Media. Now the members of our network have become the hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50