Integrated B2B

OCTOBER 8, 2012

Make these videos available in various forms around your content network (Voice of Company, Voice of Industry) as blog posts, on dedicated technology sites, on your corporate video platform, or even just on YouTube. Three tips for getting started with SMEs and video. - Start small, work out an effective system, then scale.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

Directive Agency

SEPTEMBER 3, 2019

To know what will move the needle for your team, define actionable tactics on HOW you plan to accomplish specific goals including: Organic Traffic Goals: If increasing your organic traffic by 100 percent year-over-year is your primary goal, then your focus should be on generating top-of-funnel blog content that answers specific users’ queries.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SmartBug Media

SEPTEMBER 23, 2020

One of our top priorities as marketers is lead generation. Luckily there were several great sessions around lead generation this year at INBOUND. On Facebook, posts where the first three characters are not letters generate the most engagement. Creating a World-Class Business YouTube Channel (and actually generate leads).

Lead Generation 105

Lead Generation Generation Leads Lead 105

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. SMEs might have a degree or credentials that make them an authority on a topic.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

What’s the difference between demand creation and demand generation? If you think demand creation and demand generation sound like the same things, you’re not alone. Demand generation is the overarching strategy of building brand awareness and demand for a product or service. But there is a subtle difference.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. Past Winner of Note: "When You Move," by Digital Radish. 6) Communicator Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68