Paul Gillin

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

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The Power of B2B Communities

Paul Gillin

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Spiceworks is a technology company that acts like a media company.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.