B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 22, 2011

Most experts on blogging, social media, and SEO agree that a blog in a sub-directory or folder (such as www.mysite.com/blog) benefits the site by adding dynamic content for search engines. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

AUGUST 23, 2010

Another part of the solution to make content generation easier is to re-purpose. Make sure your SEO supplier has content creation built into the services they provide to get your website ranking high and qualified visitors coming to your site. Once you write the article, re-purpose it for the press release.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Are you getting more traffic, but no return on your investment in the form of sales revenue?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

OCTOBER 30, 2015

Most graphic designers and some web developers do not understand SEO at all. I have made it my business to identify a stellar team of designers and developers who create great websites that generate results. Graphics are not the correct resolution and load slowly. Take it from me. We’d love to work with you on yours!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Or those who are paying for SEO, even though the way to increase traffic to websites is through SMO. 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 16, 2015

Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. This wasn’t the client’s fault.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 12, 2012

For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

AUGUST 27, 2010

Source: Forbes Insight - The Rise of the Digital C-Suite ) As younger generations move up in the workforce, the executives who make the decisions are the ones who grew up in the information world. Make sure your online presence is appealing to all generations and that it shines over your competitors! ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

JANUARY 27, 2011

When I meet with prospective clients, I tend to ask a lot of critical questions, go away with a lot of information, and come back with a practical proposal for how I can provide marketing services to drive lead generation, sales and return on marketing investment. What’s been your experience? Did the pitch make you feel good?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

DECEMBER 13, 2012

See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. People like videos (younger generations grew up with them) and either don’t want to or don’t have time to read. Use new ways of presenting online content.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100