Generation and Segmentation - B2B Marketing Zone

Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

NOVEMBER 2, 2021

But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation.

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

MAY 23, 2018

Take the top priority: Generating New Leads. If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation. But it goes beyond that.

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B2B Marketing Zone

Marketing Interactions

Use Questions as Your Framework for B2B Buyer Enablement

A Review of B2B Content Operations Strategy Benchmarks

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