B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” How many videos will you produce?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. This is both science and art. Are you in the Marketing Perfect Storm? Swimming strong or sinking?

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. ’ Is the Wrong Question. Marketing Soapbox b2b consultant marketing SEO'

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags? Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

MARCH 23, 2012

Go ahead – do a search – such as “Does PPC work?” Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Are you getting more traffic, but no return on your investment in the form of sales revenue?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. The search engines are paying attention to social media. It’s not enough to have a website optimized for the search engines.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 27, 2011

We buy in, perhaps see a flurry of activity in advertising, search engine optimization, web site updates or whatever tactics were sold in the pitch, and we feel good. But, when all is said and done, we fail to get results. In all the excitement, we may even fail to make sure the pitch we buy includes a way to track the results.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook is part of our culture, especially for younger generations. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Facebook is free. Take advantage of this opportunity. Facebook company pages are secure and have no visible connection to your personal profile.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 12, 2012

Search is one of the most widely used and influential sources on the purchase journey. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Of course they will advocate online marketing and search! The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JULY 20, 2016

Or, is their content designed to game search engine results and promote themselves as a speaker? Since 1997 we’ve been creating original marketing messages, campaigns and content to generate results for our clients. If you want to work with a marketing consultant with integrity, contact New Incite today.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100