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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Generate This is of particular interest to marketers. Each system has its pros and cons.

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Uncovering Hidden Challenges: 5 Ways Lead Generation Reveals Customer Pain Points

SalesGrape

One powerful tool that can help uncover these hidden challenges is lead generation. By capturing valuable information about potential customers, lead generation provides insights into their pain points and enables businesses to address them effectively.

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Here’s How I Advise Anxious C-Suites To Approach Generative AI

Salesforce Marketing Cloud

I can tell you this: C-suite leaders are nervous about generative AI in business. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.”

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. Monitor Client Satisfaction. Monitoring client satisfaction is straightforward but challenging. Stay engaged with clients through monthly or quarterly touchpoints to gauge satisfaction levels.

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B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

Tracking B2B lead generation metrics is important for B2B marketing – of course. And while most B2B marketers know “more is NOT better” when it comes to data, many of us are still conflicted about which B2B lead generation metrics to track. One Lead Generation Metric to Rule Them All. But so is clarity.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Thanks to generative AI, this can happen online, too. Sorted, with a little help from AI. Easy returns.