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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Company SWOT analysis (OneSource).

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5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program.

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How to Make Your Content Convert

Biznology

After all, data from the Content Marketing Institute says , dollar for dollar, content marketing generates three times as many leads as paid search. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” And, in theory, it should work. Write Simply.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” If your ICP is Digital Marketing Managers at Mid-Market SaaS companies → your aim should be to generate content that would be useful to different categories of this ICP. According to Wikipedia , 80-90% of all data is unstructured.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. ABM Metrics. The mysteries surrounding marketing measurements need to be solved.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. ABM Metrics. The mysteries surrounding marketing measurements need to be solved.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. ABM Metrics. The mysteries surrounding marketing measurements need to be solved.