Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Cisco is also terrific a generating discussion. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Conversation Equation. million likes*.

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How to Calculate Social Marketing ROI

Paul Gillin

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50