Remove sales-lead

Onalytica B2B

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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Social selling – sales team interacting and influencing their prospects on social media.

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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. Location: Redmond, WA USA.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. interviews, video, etc.).