Generation and White Paper - B2B Marketing Zone

A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Curb the sales messaging. Make content easier to access (shorter lead gen forms). And – 94% of respondents gave the most credence to peer reviews and user-generated content.

Peer-to-peer

Peer-to-peer Lead Gen B2B Vendors

The Value of Content Operations for Committed B2B Marketers

Marketing Interactions

DECEMBER 26, 2016

Clarity leads to consistency. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Consistency produces the guard rails you need to stay on track which leads to control.

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B2B Marketing Zone

Marketing Interactions

A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

The Value of Content Operations for Committed B2B Marketers

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