KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Lead Building the Old Fashioned Way.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

FEBRUARY 20, 2018

List of Top Competitors – those that compete in search as well as general business (these are not always the same). Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. White papers – absorb knowledge about industry best practices and specific use cases.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. Priority access to new content, white papers, or industry reports. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. lead nurturing sequences.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Scheduling or using an on-demand online demo can be a great lead generation tool. Online Training. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. Generating Enough High Quality B2B Leads. These landing pages offered things like White Papers, eBooks, and webinars.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. and increase sales productivity by an average of 4%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Sales Ready Form Submissions.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Lead management/nurturing (66%). What About Goals? Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Team lead for Social Media at CA Technologies.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 29, 2015

While every program has its own set of nuances and challenges, a couple broad themes to consider include: Brand Goals: How many impressions and clicks do my ads generate? Conversion Goals: How many leads do we create? Are you providing free content or white papers? What Are We Doing With Our Leads? At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

AUGUST 26, 2014

While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Conversions from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Social Media Lead Generation. See screenshot below: Social Media Lead Nurturing.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

MAY 8, 2018

Calls-to-action (CTAs) are an integral part of content marketing – and have been ever since marketers started using content to drive conversion, engagement, and sales. Because many B2B offerings are complex and are not easily explained in a landing page or e-commerce product pages, live demos are key to getting more regular sales.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. White papers and e-books are generally 5-75 pages long and expand greatly on one specific topic.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

FEBRUARY 8, 2018

Types of goals that are perfect for LinkedIn include: Building a Contact List – By offering a white paper or informational reports, companies can build out their contact list in order to further advertise to them in the future. Brand Awareness – If leads are not the goal, advertisers can simply gain exposure though LinkedIn ads.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

OCTOBER 30, 2018

This is good, but there is still a lot of content out there that doesn’t generate positive ROI. We see this in the data: Managing and nurturing leads is in one sense the core function of marketing automation. And if you’re doing lead scoring, it only gets more sophisticated. It hasn’t gone away.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

SEPTEMBER 18, 2018

Data shows that more than half of high-tech B2B sales will come from digital by 2020. B2B tech sales are increasingly originating from digital channels, such as: Email. As the workforce ages, the generations with purchasing power are shifting as well. By comparison, 23% of Baby Boomers and 27% of Gen X report the same authority.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Sales Readiness. Don’t forget classic, more sales-oriented offer communication: Request a Quote.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

MARCH 6, 2014

Creating accurate buyer personas is not only effective for lead generation , but it can also assist in creating useful and compelling content. Companies like Optimizely allow your team to change the layout of a web page to determine which visual aspects lead to greater form submissions, phone calls, or purchases. White Papers.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120

KoMarketing Associates

JANUARY 5, 2017

While 300-500 word blog posts are great for variety, your strategy should also include long-form blog post of 1000 words or more, as well as intensive content that can be downloaded as PDFs, such as case studies or white papers. Whether they notice it or not, today’s internet users rely on user experience.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

AUGUST 3, 2017

Some industries have regulations where they can’t say things in a marketing or advertising context, leading to a lot more creativity when it comes to promoting a B2B company that has restrictions on what you can and can’t say. Longer Sales Funnels. This is also the case for companies that serve customers globally.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

OCTOBER 27, 2015

Offering a wide range of content such as white papers, webinars, e-books, case studies, infographics, and product videos (to name a few) will give your brand a better chance of keeping buyers on your site (as opposed to going to a competitor’s site for more information). B2B Buyers Listen to Their Friends.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

KoMarketing Associates

JANUARY 5, 2017

While 300-500 word blog posts are great for variety, your strategy should also include long-form blog post of 1000 words or more, as well as intensive content that can be downloaded as PDFs, such as case studies or white papers. Whether they notice it or not, today’s internet users rely on user experience.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

SEPTEMBER 22, 2015

However, thanks to very recent analysis from Moz and BuzzSumo, there are several content characteristics that generally lead to more shares and links. Content Curation can be Beneficial during the Sales Process . Educating your buyers will put your brand at the top of their minds and hopefully turn into a qualified lead.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 6, 2013

Multiple business factors might adversely effect this decision, including the amount of content to be displayed in the mobile site, ability to generate an effective user experience, and broader IT / web application functionality. million dollars in lost sales every year. A greater level of lead generation tracking is required.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

KoMarketing Associates

APRIL 19, 2016

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. The more sets of eyes this material draws, the better your chances are of turning one of these visitors into a “hot lead” down the road. How To Tie SEO With 3 Popular B2B Demand Generation Initiatives.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

MARCH 17, 2016

Additional data shows that 81 percent of today’s customers expect vendors to engage with them, even after the sale. It’s important for content marketers to zone in on individuals and develop relationships well before a sales pitch is made. to begin the conversation and keep it going well after the sale is made.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

MARCH 23, 2022

In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . That makes it an ideal platform for businesses looking to generate demand, build awareness, and stay connected as leads move through the buying process. . Want to make the most of Twitter Ads?

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

FEBRUARY 17, 2015

When launching a content strategy, one of the biggest challenges to overcome is the perception that content is a “quick fix” designed to convert leads immediately. Offering up fresh, reliable and useful information will further the level of trust that leads or site visitors have for the brand. This brings us to my next point.

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120