Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Tags: social media Lead Generation.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

Lead Nurturing 100

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Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). I think this strategy is exceptionally good for B2B marketers with long lead cycles. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Now that we are beginning to feel the relief of.

Social Media 100

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Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 28, 2008

can be defined in a number of ways, technically, by uses, by generational shifts, etc., When we talked of "the late age of print" in the 1980s, such talk quickly came to be seen as delusional: Instead of print going away, we were swamped in new computer-generated print material. White Papers. Only now with Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JULY 24, 2008

Given this context, it was natural for visionaries to predict that scientists would lead the way in making boundaries of distance obsolete and would be the first take advantage of new technologies to assemble larger-scale efforts across distance. The national collaboratory—A white paper. Prototypicality. Technology Issues.

Communities 100

Communities Practices Sample Work Management 100