Remove sales-lead

Anything Goes Marketing

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Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

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Writing a White Paper? Read The Following Book

Anything Goes Marketing

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.

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Don't try to sell before a person is ready to buy

Anything Goes Marketing

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Reuse all of your marketing materials in your lead nurturing efforts. Did I just write in caps?

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Seasons change. People change.