The Effective Marketer

JUNE 1, 2012

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Step 1: Sales and Marketing Alignment and Documentation. What does the sales and marketing funnels look like?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? Amount of sales or deals closed? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? If you answered “it depends&# , then you’re thinking smart.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 11, 2013

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

FEBRUARY 9, 2012

However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper! “Increased output is not directly linked to a greater number of leads or customers or higher profit. Shorten sales cycle. Combine inbound AND outbound programs.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. The VP Sales doesn’t need a new CRM system, he needs a better way to keep in touch with current opportunities and gain better visibility into the pipeline. Who is to blame?

Marketing Automation Services 100

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. I’m not saying that it will be sales pitch university, but I am skeptical. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. How do you setup your scoring system for inbound leads? What is the hand-off process with sales? United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JUNE 29, 2011

, brings 12 tips for ensuring shows deliver the leads you expect. Establish a service level agreement with sales. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. Make sure the audience is a good fit. Take pictures.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 21, 2012

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. Typical Audience: Current customers on previous release, sales team, business partners. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 7, 2012

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. This content was provided by Software Advice.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

JANUARY 24, 2012

There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) Small companies or small marketing departments can’t afford to spend too much time on content marketing, I know that for a fact. a few times already.

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

The one I have is the first generation and I have been using it for almost one year now. So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. (Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end).

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 20, 2013

Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Which channels move your ideal customer down the sales funnel fastest? Once upon a time, marketers just played the quantities game.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Job Marketers are, unfortunately, the majority out there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

Did we generate quality leads? Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. The story your slides are telling and your charts are emphasizing should lead to a certain climax that will ask for action or actions to be taken. Are we losing customers?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

OCTOBER 14, 2009

Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. A call to this friend could solve the mystery, though, and is better than no clue at all. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 10, 2010

Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. Name recognition increased 67% after two years of running the commercials. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

Are the marketing campaigns you are planning or have planned going to directly influence sales? Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line?

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. How can a company’s history be used effectively? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. Or, the team carrying out the campaign is good and has made sure that the campaign was corrected in time and launched successfully despite their manager’s inability to lead them.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. It’s for you to decide!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100