SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. However, there are quite a few myths surrounding lead generation (and what constitutes success.). Myth 1: Social media is ineffective when it comes to generating quality leads.

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SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. So here’s your shortcut around the most prevalent demand generation myths.

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SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. They’re the ones, that with the right discussion points, could turn a prospect into a sale. They are bottom-funnel leads.

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SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. They’re the ones, that with the right discussion points, could turn a prospect into a sale. They are bottom-funnel leads.

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Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 48

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. The need for higher quality leads isn’t just aspirational for marketers, either.

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SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

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SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? How does interactive content support demand generation?

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SnapApp

NOVEMBER 15, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take Boston Content’s event promotion for example.

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SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? How does interactive content support demand generation?

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SnapApp

MAY 27, 2014

Although B2B marketers face a slew of challenges on a daily basis, the one challenge that remains constant is the need to feed the sales team with new leads. Not surprisingly, 78% of B2B marketers state that generating more leads is the biggest challenge they are currently facing. Take EMC for example.

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SnapApp

MARCH 19, 2015

Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and drive sales. I know our team at SnapApp finds events to be incredibly powerful for lead generation and opportunity creation – but they’re also expensive.

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SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. And prospects are feeling the pressure too.

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SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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SnapApp

SEPTEMBER 3, 2019

Salespeople know that “coffee is for closers,” meaning it only counts if you can get your prospect over the finish line, and generate revenue for the business. . Because of this shift, 68% of marketers identify their top goals for the next six months as directly tied to sales and revenue. . You send all leads to sales.

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SnapApp

JANUARY 17, 2019

Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword. But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company.

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SnapApp

MAY 14, 2019

As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. And yet, many of us are guilty of sending leads to sales that look qualified from the outside—but in reality—don’t perfectly align with their definition of a SQL. Nurture Your Leads.

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SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. The answer lies in how complex the modern B2B sales cycle can be.

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SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . How marketers win by disqualifying leads.

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SnapApp

SEPTEMBER 20, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. How we as marketers define what makes a lead marketing qualified.

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SnapApp

AUGUST 27, 2019

Not only are marketers responsible for generating more leads for sales, but they’re also on the hook for those leads contributing more revenue — in fact, 66% of marketers today are measured on goals directly tied to sales and revenue. So how do you find the leads sales really wants to talk to?

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SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

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SnapApp

SEPTEMBER 24, 2019

This is especially true for marketers who spend their days working hard to hit rising MQL targets, that somehow don’t seem pacify the frustration coming from sales departments. Even if your MQL to SQL conversion is on par with industry averages, or even a few percentage points above, sales teams are still going to be frustrated.

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Lead Ranking Marketing Qualified Leads MQL Conversion Rate 54

SnapApp

NOVEMBER 27, 2018

They’ve converted countless white papers, ebooks, contracts, reports, and other documents, helping them bring leads into the sales funnel, qualify those leads, and nurture them toward conversion. They put valuable information into PDFs and offer them as the reward for filling out lead gen forms. So, PDFs are important.

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SnapApp

JULY 18, 2019

In our research , we surveyed over 800 demand gen marketers about their goals and relationships with their sales teams. Generate more MQLs. Generate more pipeline. Sales and marketing alignment can help your company become 67% better at closing deals ( source ). What is sales saying about marketing?

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SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Invest in Lead Nurturing. Hopefully, you plan to shake things up a bit.

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Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. . The KPIs to track include demo requests, lead quality, and attribution by source. .

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SnapApp

AUGUST 29, 2018

We saw a podcast add $200K to a $1M pipeline in 3 months, and it also helped generate 100K views on LinkedIn with content repurposed as posts.” User or customer-generated content is free marketing for us, and it has a larger ROI than any other marketing program we could come up with. increase in in fourth-quarter sales.

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SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. The KPIs to track include demo requests, lead quality, and attribution by source.

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Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 18, 2018

Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. In addition, a longer sales cycle requires more time and resources. By sharing content prospects want to engage with, marketers can nurture leads along a path to drive conversions.

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SnapApp

JULY 23, 2019

There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational marketing. But with so many new and shiny approaches out there, it’s easy to lose sight of the tried and true channels that consistently generate leads. Using Your Existing Content to Qualify Better Leads.

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SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Every time a sales rep interacts with an unqualified lead, you’re losing money.

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SnapApp

APRIL 9, 2019

These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Identify Qualified Leads Before Your Webinar Begins.

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Sales Qualified Leads High Quality Lead Webinar Metrics Lead Ranking 54

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more.

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SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Evolution of demand gen over the past decade. Hey, that’s us!)

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SnapApp

SEPTEMBER 17, 2019

Marketers are working hard today to not only generate leads, but to get quality leads over the finish line to sales to become customers. However, marketers can optimize their demo request process to sift out leads displaying buying intent from the rest of the pack simply showing interest.

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Sales Qualified Leads High Quality Lead Lead Qualification Leads 48

SnapApp

JULY 16, 2019

We set out to understand how an evolving environment is shifting marketers’ goals, and our survey of over 800 demand gen marketers shows the change is significant: 68% of marketers plan to prioritize goals directly tied to sales and revenue in the next six months. Getting Started: .

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Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. With this in mind, businesses need to align sales and marketing efforts—tailoring both departments to actively engage leads and convert them.

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