Savvy B2B Marketing
Personality: The Missing Ingredient in B2B Marketing Today
Savvy B2B Marketing
JANUARY 17, 2011
About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.” Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads How do we get noticed and offer something unique and different.
Savvy Week in Review - March 11
Savvy B2B Marketing
MARCH 11, 2011
My Secret Methods for Turning Marketing Leads into Qualified Sales Leads - by Jon Miller @jonmiller2. deep dive into Sales Development from lead generation, through sales development rep nurturing and process FAQ's Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring!
How to Generate Sales Leads Using Personality Quizzes
It's All About Revenue
NOVEMBER 23, 2015
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. And Hi!”
The top 10 tricks for sales lead generation
APRIL 9, 2014
Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. Lead qualification techniques that make your sales force happy. Ruth P.
Rebuilding a sales lead generation business after a crisis
FEBRUARY 24, 2013
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. The sales pipeline was dry. The sales pipeline has filled nicely. Thank God, our sales pipeline is healthy again. Great job. High salary. What do you think?
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. And I’m pleased to announce that Find New Customers now offers a Buyer Persona Service to craft best practices buyer persona programs for you – which feed highly effective marketing campaigns and sales enablement. Evaluation.
How to Turn Sales Leads into Revenue, Not Just Work
FEBRUARY 16, 2016
These companies have a very high demand for their products and services, but they still need strong lead generation and qualification processes. It is unrealistic, even for the aforementioned companies, to think that sales can close every opportunity they receive. Post lead follow-up, sales should give marketing feedback on what content or offers worked, and what didn’t.
How much should you pay for a sales lead?
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Then, estimate the costs associated with qualifying a lead. Lead qualification rate. 2,000. 6,000.
A TweetChart Analysis of our Keyword “Sales Lead Generation”
APRIL 27, 2013
Sales Lead Generation is one of the two main keywords we use at Find New Customers, around which we designed a cornerstone page. That explains why we selected “ digital marketing ” and “ sales lead generation ” for Find New Customers. Self Education Find New Customers lead-generation management-best-practices sales lead generation
Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
APRIL 5, 2013
Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. ” Case in point, one of the keywords we selected is “sales lead generation.” ” So we designed a cornerstone thought leadership page around sales lead generation.(click More about that in a bit.)
7 Keys to Lead Scoring Success in Sales Lead Generation
AUGUST 9, 2013
Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads. With lead scoring.
Happy Birthday, sales lead generation company Find New Customers – belatedly
MARCH 1, 2013
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. Email us – sales at findnewcustomers.com.
Summary of this week’s posts from the sales lead generation company Find New Customers
MARCH 9, 2013
Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Sales lead generation works a lot better. The Definitive Guide to BtoB Demand Generation – How to Find New Customers.
B2B Sales Lead Generation Marketing Trends – by Holger Schultz
FEBRUARY 27, 2013
Buffer. H ere are the top 5 Take-Aways from this study of sales lead generation. Generating quality sales leads. The most effective sales lead generation tactic used. The greatest barrier to sales lead generation success. Cost per lead, revenue, and lead volume. Staff, budget and time (Outsource!).
3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
APRIL 6, 2013
Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. The three things Carlos recommends to someone getting started with lead management include: Conduct an audit. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Do some kind of lead nurturing. Carlos Hildago.
Pruning my list of contacts from my sales lead generation company
APRIL 13, 2013
These include New York Times best-selling authors ( Daniel Pink ), leading authors like Guy Kawasaki , social media experts like Scott Monty of Ford, great people like Jeffrey Hayzlett and Ted Rubin and the wonderful men Chris Brogan and Scott Stratten of Unmarketing. The post Pruning my list of contacts from my sales lead generation company appeared first on Fearless Competitor.
7 Keys to Lead Scoring Success – for your sales lead generation programs
JUNE 12, 2013
7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors. Keys to B2B Lead Scoring Success. Marketing Find New Customers lead-generation lead-scoring
Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
DECEMBER 16, 2013
In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads.
SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
APRIL 3, 2013
Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. “When I interviewed b2b demand generation expert Brian Carroll, he shared data that indicated the top challenge for BtoB sellers today is the lack of qualified sales leads.
Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
MARCH 4, 2013
This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One
Summary of this week’s posts from the sales lead generation company Find New Customers
MARCH 16, 2013
Introducing Demand Generation University – to teach demand generation best practices. The Importance of Lead Nurturing (Radio Show) in sales lead generation programs. This blog is provided by the sales lead generation company Find New Customers. Buffer In case you missed any of this week’s posts, we share them now in summary form.
3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
APRIL 28, 2015
The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. If you are sending raw, unfiltered and mostly unqualified leads to sales they will never follow-up on them. Sales ProcessPeriod. Reheat.
The Critical Importance of Sales Lead Generation today
FEBRUARY 18, 2013
Sales Lead Generation is a must. His post: Sales as we have known it is dead. This is why companies need to invest in sales lead generation today. This is why smart companies invest in sales lead generation programs including: Finely targeted accounts. Lead management process. Lead Nurturing and scoring. It seems clear to me that companies that fail to invest in best practices sales lead generation programs are going to struggle to make quotas and their businesses will fail. Metrics.
How to build a Sales Lead Funnel
Direct Response Coach
NOVEMBER 5, 2014
The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Nurturing and Scoring Leads. You can score behaviors and qualify leads, passing to Sales (If they told the inside salespeople they were ready.) Sales either closes the deal or kicks it back to nurturing. Don’t confuse buyers with complexity.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Why blogging should be part of your marketing (or sales lead generation) strategy
AUGUST 13, 2013
This award-winning marketing blog believes in his advice that blogging should be part of your marketing or sales lead generation programs.). Editor’s Note: Blogging should be part of your sales lead generation programs.). The post Why blogging should be part of your marketing (or sales lead generation) strategy appeared first on Fearless Competitor.
The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
SEPTEMBER 24, 2013
Promotion like that feeds your sales lead generation programs. You can read here: 5 Reasons Sales Teams Fail to Generate Leads. Jeff Ogden is an award-winning marketing expert, President of the sales lead generation company Find New Customers , and he’s also the Creator and Host of the very popular and syndicated online TV show, Marketing Made Simple TV.
The Awesome Power of Story in BtoB Sales Lead Generation
APRIL 8, 2013
Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story. It works! There is a good lesson for BtoB marketers here. Let me share it. It’s about the awesome power of story.
How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
MAY 14, 2013
In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. Marketing automation. What do you think? Sign up for free bi-weekly marketing tips here.
Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
JUNE 14, 2013
Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. Marketing and Sales are as far apart as ever in most firms. Align Sales and Marketing is a message that is squarely directed at Riders. The Rider and the Elephant. It makes sense.
Please stop talking. And start listening. Sales lead generation works a lot better.
MARCH 5, 2013
Buffer To be successful in sales lead generation, stop talking and start listening. In fact, if you want your sales lead generation programs to work, stop talking and start listening. In fact, many things are counter-intuitive in sales lead generation, such as: Talk less and you will sell more. Sales lead generation works a lot better.
The Sorry State of Sales Leads Today
MARCH 16, 2011
points out the sorry state of sales leads today. Here are two take-aways: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? (i.e. “The leads marketing gives me are crap and the few that might fit have the wrong people identified. I feel sorry for salespeople. Quality leads matter. You can download the study here.
How to Nurture Sales Leads
JULY 13, 2011
B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate. 20% more sales opportunities.
Where to Find B2B Sales Leads
Great B2B Marketing
JULY 26, 2011
The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer. The key to success is to constantly supplement your existing lead generation efforts with new sources. well-crafted lead plan will allow you to get the bulk of your leads from old reliable programs while you set aside 5-10 percent of the budget to test new sources. Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider. pay-per-lead or pay-per-appointment).
Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
APRIL 10, 2013
Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Thanks to President Dave Munn for inviting Jeff Ogden of the sales lead generation company Find New Customer s to the event. Photo below.).
Drive Inbound Leads with B2B Marketing Sales Leads
JUNE 24, 2013
B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. Starting with a landing page and “bait” in the form of a compelling offer, B2B Marketing Sales Lead lets you use all methods (spokes) to drive prospective buyers to that landing page to grab your “bait” in the form of an offer – which adds to your marketing database. They are marketing qualified sales leads for you to nurture and score. What do you think?
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
MAY 30, 2012
If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. Typically an ad campaign succeeds when it generates a single response.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable. Online lead generation With lead generation software you will able to determine the identity of your unknown website visitors. In
The Importance of Lead Nurturing (Radio Show) in sales lead generation programs
MARCH 17, 2013
Buffer The Importance of Lead Nurturing in sales lead generation programs. This radio interview I did back on B2B lead nurturing back on 9/ 17/2009 for SalesBuzz Radio is a classic. Lead nurturing is a key part of sales lead generation programs. The Importance of Lead Nurturing. Thanks to SalesBuzzRadio for this.
B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
The Forward Observer
JULY 16, 2015
Are all your B2B sales leads ready to buy from you right now? If not, here's how to romance your prospects toward a sale with content. If I could wave a magic wand for a B2B salesperson and grant a wish , many would ask to spend their days closing inbound sales qualified leads. An example would be one of my prospects whose company has declining sales.
How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
MAY 4, 2011
B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.
Is Your Lead Generation Strategy Broken?
FEBRUARY 23, 2016
A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. Have marketing and sales decided on a shared definition for a qualified sales lead? SQL, a sales qualified lead, which is a lead that results in an closeable opportunity.