Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. This means they are better able to spot trends and engagement patterns (and gaps) that sales and customer success may not see.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 26, 2022

I’m also talking about generational growth, pandemics, and changing customer preferences. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective. The number of interactions during a purchase is now up to 27—including sales interactions.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

APRIL 21, 2017

Curb the sales messaging. Make content easier to access (shorter lead gen forms). And – 94% of respondents gave the most credence to peer reviews and user-generated content. Curb the sales messaging. Make content easier to access (shorter lead gen forms). Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

DECEMBER 26, 2016

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. And nearly half of them describe their lead conversion efforts as “sketchy.”. The result is its State of the Conversation Report.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. The Opportunity for Marketers and Sales Teams.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

NOVEMBER 2, 2021

In support of sales conversations valued by buyers. In the recorded sales calls you listen to. From the feedback you get from your sales team – and the content requests (if you dig). From marketing to product to sales to customer success to UX designers, and more. Remember it’s important not to “lead the witness.”

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 4, 2017

We need a campaign for Q2 to generate #X leads/demands for product A. This includes personas, messaging, stories, content marketing programs, sales enablement programs, and more. Marketing, sales, and service teams are pooling insights to develop a well-rounded view of the accounts and their needs. We’re in the same boat.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64