B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Once you have qualified leads, then spend the money on traditional marketing to stay in front of them, building brand awareness and loyalty.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. This is one of the points that Mike Schultz & John E.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MAY 20, 2010

One piece of data that some of you know is cost per lead. Easy to calculate (total cost of marketing activity divided by the number of leads generated). I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?).

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Include calls to action. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). Readers – what do you think?

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JANUARY 27, 2011

The pitch can feed an emotional buy and lead us to act based on intuition not facts. As a marketing consultant, I came out of the corporate side – sales and marketing in the software industry. A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider. Did you buy?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MARCH 12, 2010

The growth stage of the marketing product lifecycle offers great opportunity for sales, but it is a stage of increasing threat as more competitors come into the market. The marketing spend may increase during this stage, but the sales volume should increase as well. These strategies could lead to another product lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. My colleague Rocky Mills , member of a networking organization I belong to, coined the phrase Know-Like-Trust-Refer.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

NOVEMBER 2, 2010

Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. A sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

JANUARY 7, 2010

I use different colors for milestones, and sometimes I use different colors for activities that fall in different departments, such as marketing and sales. Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

How to generate results from LinkedIn Groups. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. ” in a discussion group.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100