Avitage

JANUARY 7, 2015

Continuum and process thinking applies to how you collaborate with or support ALL your customer facing, content constituent functions: sales, your sales channel, executive communications, customer service, HR for example. This theme is especially important for your thinking about your content strategy and operations.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. In addition to your core strategy we will need your demand generation and management plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. In addition to your core strategy we will need your demand generation and management plan.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business.

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

APRIL 9, 2012

We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). ” You have lived the marketing and sales disconnect.

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

JULY 30, 2012

Constraining marketing activities to point events, periodic campaigns, or to activities dictated by limited cash flow, will not generate momentum. A startup, or a company that has lost market momentum, needs to invest to create momentum. Managing marketing expense is fundamentally different from investing to create momentum.

Marketing & Strategy 120

Marketing & Strategy Startups Paid Search Agency Marketing 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120