Chris Koch
JUNE 11, 2010
Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Within that system, we need to agree on ground rules for lead management —such as the definition of a qualified lead, lead scoring, etc. Agree on a realistic level of contribution.
Chris Koch
JULY 31, 2009
So here are some simple rules to think about: Stop measuring marketing in isolation. He or she emphasizes one revenue generating process that both groups contribute to. As Brian pointed out to me this week, this is all about growing revenue. It’s time to measure sales and marketing together in that process. Measure CPOD instead.
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Chris Koch
JULY 31, 2009
So here are some simple rules to think about: Stop measuring marketing in isolation. He or she emphasizes one revenue generating process that both groups contribute to. As Brian pointed out to me this week, this is all about growing revenue. It’s time to measure sales and marketing together in that process. Measure CPOD instead.
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.
Chris Koch
AUGUST 23, 2011
Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme.
Chris Koch
JANUARY 29, 2010
And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. Culture, both corporate and social, affects the price that buyers are willing to pay for content. The price will change. We should evaluate our content pricing models to see if we’re charging the right amounts.
Chris Koch
JANUARY 29, 2010
And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. Culture, both corporate and social, affects the price that buyers are willing to pay for content. The price will change. We should evaluate our content pricing models to see if we’re charging the right amounts.
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