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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Return on Marketing Investment (ROMI) . The formula for calculating ROMI is: . The Basics of Marketing Metrics.

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How GE Digital Doubled ROMI in One Year with Allocadia

Allocadia

GE Digital is subsidiary of General Electric and provides software and advisory services around operational technology and infrastructure. GE Digital operates across a number of industries, including aviation, healthcare, manufacturing, mining, oil and gas, power generation and distribution, and transportation. Download now.

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI? What kind of promotions hook you?

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Success in this area will reflect on your overall ability to generate growth. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. Drive traffic and build awareness.

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Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

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How embedding BDRs into marketing can boost your sales

Martech

The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. Marketing efforts also generate leads.