article thumbnail

Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation? They also have a helpful Slideshare.

RFP 50
article thumbnail

How to Create a Comprehensive How to Guide [+Examples]

Hubspot

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. These user-generated responses can help you identify common themes, misconceptions, or confusion around content marketing. How to Guides often attract a wide range of readers, all with varying levels of expertise.

Examples 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

We published a free RFP template for you. Their packages have polls, Q&A and games, and integration with YouTube, Facebook and Roku TV. They are known for robust webinars and on-demand lead-generating content. Best for: Lead generation and user conferences. RFP guide and free template. Want to start quickly?

article thumbnail

How to Write a Business Proposal [Examples + Template]

Hubspot

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. Define and highlight exactly what they should do to act on the interest your proposal has generated. Create a sense of urgency.

article thumbnail

How to Build Your Personal Brand While Balancing Company and Comfort Level

SnapApp

Check out these stats: 39% of respondents in an Edelman study said thought leadership got companies invited to submit an RFP for work — and 47% said it played a role in awarding those contracts. It helps you get in front of decision makers and can be one of the fastest ways to generate leads, make contacts and raise your visibility.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

article thumbnail

Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list. Is Less Content Better?