WebMarketCentral

FEBRUARY 20, 2006

RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. 63% of authors said that publishing a book had a "strong influence" or "very strong influence" on their ability to generate new clients. IT consulting followed with 11% of the total.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

JUNE 24, 2006

The new report not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

OCTOBER 22, 2009

For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 4, 2009

The guide itself is well-researched, clearly written and highly practical. This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ).

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

NOVEMBER 23, 2009

Generate word-of-word referrals? Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar. Even in a downturn, branding is critical.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? But measuring the return from social media investments is problematic for several reasons, and the notion of being able to do so with any accuracy remains controversial, as indicated in the large number of comments generated by Axel's post.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Following up on its first study on the value of Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

AUGUST 10, 2007

It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. 1) Multigenerational Workforce I think that there is a huge generational gap happening right now. Each generation has their own set of objectives, working styles and more.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Another of their recent case studies, "How to Use Online Calculators for Lead Generation & Quadruple Conversion Rates," sounds tempting but is crap to be avoided at all costs.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

AUGUST 29, 2007

I also talk about the results of my research on using Web 2.0 social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs del.icio.us social tagging to drive B2B website traffic. tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JULY 25, 2007

. ** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

OCTOBER 13, 2009

Generate more comments? 10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs. How can you attract more traffic to your blog?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). On the other hand, if you sell primarily to the construction or real estate industries, your leads have probably been down for several months now-and you don't need a great deal of research or reflection to figure out why. Sometimes the answer is obvious.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

JULY 16, 2007

When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). Need help with your messaging?

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JANUARY 18, 2008

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

APRIL 1, 2006

In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. They realize that topics like business development, lead generation, branding, etc. what should we do to grow this firm), marketing and lead generation (i.e.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

JUNE 17, 2009

Or perhaps something more serious, like spying on your competitors or conducting global economic research? Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MARCH 8, 2007

Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. Services Insider is a cleanly structured, thoughtfully written, carefully researched must-read blog for anyone involved in professional services sales or marketing.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. These publishers are providing end-to-end lead generation webinars to technology customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

AUGUST 5, 2009

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

AUGUST 11, 2008

Our tool focuses on capturing the tacit knowledge held by multiple generations and geographically dispersed employees, resulting in a knowledge-sharing and collaboration portal that unites the minds of a company's entire workforce. Our product development is heavily customer and end user centric in its approach and methods.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

APRIL 10, 2007

15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan. 7) WMC Interviews: Mike Schultz (Apr. 6) "Guaranteed Web Traffic" - Really?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 5, 2008

Blogs help with SEO , whether you have your own or are generating links to your website from others. Provide assets the blogger can use to enhance the post, such as original research results, images, video, or the offer of an interview with a key executive or other expert. More than 60% of U.S.

Social Media 20

Social Media Media Optimization Blogger 20